Sales Enablement Whitepapers

The Citrix Ready Program brings together Citrix verified products of our partners that enhance Citrix solutions. To your customer, the Citrix Ready designation represents the confidence and trust that...

It is no secret that markets are changing. Customers today care less about corporate brand marketing and long-term institutional presence. Instead, they are making buying decisions based on new compet...

Trying to do too much, too fast can lead to broken business processes, poor customer satisfaction, low employee retention rates and decreased returns on investment. Bite small and chew fast is our ...

The results presented in this report are based on a mobile-only, 23-question global survey conducted through November 2018. This survey targeted 5,488 Manager, Director, Vice President or C-Level exec...

This study provides IDC's top 10 predictions for small and medium sized businesses (SMBs) in 2019 and beyond. The predictions are designed to provide senior managers and IT decision makers with a call...

In business, as in anything else, you can’t fix what you can’t see. Small business owners need a field of vision that encompasses every facet of operations, without distracting them with unnecess...

When it comes to managing a services business, few topics generate as much interest—and controversy—as the topic of Metrics. Whether the question is what to measure or how to measure it, it can be...

Delivering managed services is all about making the margins you want on the services you deliver. So, it is important to take a hard look at your own costs first when developing a pricing strategy. On...

It’s no secret that mobile devices have become integral to our working and personal lives. Mobile devices increasingly enable businesses like yours to operate more efficiently and grow faster than e...

Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely hea...