Meet your customers where they are at with new online and mobile experiences for them to seamlessly interact with your brand. But opening the digital front door to your business should only make it easy for your customers to engage with your brand, not bad actors.
It’s a delicate balance between customer security and convenience. Too many security controls could cause frustration. Not enough security controls could open the business up for fraud and breaches. Either way gives your customers a good reason to choose a competitor over you.
Customer identity enables your business to thread the needle between adding just enough friction to protect customers and streamlining the experience. Watch this webinar where Ping Identity will discuss how you can leverage identity security to streamline and secure digital experiences by:
- Leveraging adaptive authentication to make security visible only when absolutely necessary
- Using multi-factor authentication methods that customers will actually use
Removing passwords to not only delight your customer but protect them and your business