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Digital Trust  and  Safety Index: Account Takeover Fraud and the Growing Burden on Business

Digital Trust and Safety Index: Account Takeover Fraud and the Growing Burden on Business

Sift
Published by: Research Desk Released: Jan 15, 2021

Account takeover fraud has consequences for all aspects of business, from profits and productivity to customer loyalty and growth. Our latest research shows that ATO is the typical fraudster’s weapon of choice, with attempted ATO fraud rising by 282% between 2019 and 2020. Trust and safety teams need to understand how to preserve customer loyalty and defend customers from account takeover fraud, without stunting growth or disrupting streamlined user experiences.

Read this report to learn:

  • Why it will always be merchants that feel the long-term sting of account takeover, and which verticals are being targeted by ATO fraudsters
  • Consumer expectations for data security, and how some sites and apps aren’t measuring up
  • Insights on how ATO shapes consumer behaviors, buying decisions, and brand loyalty
  • The tactics and timing ATO fraudsters rely on to exploit security loopholes you may not have known existed