Understanding the Perils of Perfect Product Data in B2B Commerce
The digital revolution in B2B selling has already begun. New technologies are paving the way for distributors to focus on the parts of e-commerce experiences that matter like great search and product discovery.
But how do you accomplish effortless discovery? If you think “fixing my product data” is the answer, think again.
Leveraging the power of buyer behavioral data and semantic search engines that understand buyer intent are giving distributors a massive head start in helping buyers find what they need and are most likely to buy.
What effortless product discovery looks like for B2B distributors
Why perfect product data is not the only answer to creating a great commerce experience Examples of great search and discovery experiences from leading B2B distributors