- Databricks aims to evolve its longtime strategic relationship with AWS and present
the power of Databricks’ Lakehouse Platform to more customers with an integrated, streamlined experience in AWS Marketplace.
- The new pay-as-you-go experience will benefit AWS customers with a smoother, streamlined onboarding process.
Databricks, the Data and AI company and a leader in the data lakehouse paradigm, has strengthened its longtime work with its first cloud partner, Amazon Web Services (AWS). It announced a new, pay-as-you-go offering that allows customers to quickly and easily discover, launch, and build a lakehouse with Databricks from their AWS Marketplace account, where they can even leverage existing contracts.
BlockFi, Comcast, Instacart, and Scribd are among the thousands of data-driven customers who are already leveraging Databricks on AWS to bring all their analytics and AI use cases on a single lakehouse platform.
Databricks announcement of pay-as-you-go AWS Marketplace listing coincides with On the 10th anniversary of the AWS Marketplace.
It is also the latest example of the companies’ collaborative efforts, which have doubled the customer pipeline from fiscal 2020 to 2021 and quadrupled marketplace sales. During that time, the average deal size more than doubled.
“AWS shares our obsession with delivering value and impact for our customers. Together, we are making it even easier for organizations to build a lakehouse platform on AWS, enabling them to realize new value from their data while collaborating across the entire data and AI workflow,” said Andy Kofoid, President of Global Field Operations at Databricks. “We are excited to evolve our longtime strategic relationship with AWS and bring the power of Databricks’ Lakehouse Platform to more customers with an integrated, streamlined experience in AWS Marketplace.”
Support for AWS’s Graviton2
Initially, in 2022, Databricks announced support for AWS’s Graviton2-based Elastic Compute Cloud (Amazon EC2) instances, which could deliver up to 3x-4x better price-performance for customers as they build a lakehouse on AWS.
Support for AWS Graviton2 processors offers more options and flexibility for Databricks customers to optimize the performance and cost of their data lakehouse workloads, thus underscoring the companies’ shared focus on delivering best-in-class customer experiences.
Databricks has also invested in joint programming and new go-to-market functions to align with AWS in key industries – like Media and amp; Entertainment. This has enabled joint customers with robust lakehouse solutions tailor-made to solve critical industry challenges.
Today, Databricks’ Lakehouse Platform is accessible on a pay-as-you-go basis in the AWS Marketplace. This will provide customers seamless integration between their existing AWS configuration and security and Databricks. Also, a 14-day trial of Databricks is made available for AWS customers from the AWS console that will enable them to consolidate billing and payment under their existing AWS management account.
“The ability to implement a lakehouse using Databricks on AWS with no friction through AWS Marketplace was critical for us. Early in development, the flexibility to launch our lakehouse from within our AWS account and with our AWS credentials enabled us to quickly deploy Databricks throughout our organization,” said Nate Kupp Sr., Director of Engineering, Instacart.
“Building a lakehouse with Databricks on AWS is enabling us to best serve our data analysts, data scientists, and everyone who consumes data at BlockFi,” said Anthony Tellez, Head of Machine Learning and amp; AI, BlockFi. “BlockFi is excited to now be able to use Databricks on a pay-as-you-go basis through AWS Marketplace.”
AWS customers will benefit from the new pay-as-you-go experience through a smoother, streamlined onboarding process, easy setting up a Databricks account directly from their AWS workspace, using existing AWS credentials and account settings.
Furthermore, customers will also be able to simplify the management of their Databricks account and conveniently consolidate Databricks usage with their AWS billing on a pay-as-you-go basis. With the new offering, AWS customers pay only for the resources they use and can easily bill against their existing Enterprise Discount Program (EDP) commitment with their Databricks usage, offering organizations greater flexibility and scale to build a lakehouse on AWS that meets their current and future needs.
“AWS Marketplace offers a simple, streamlined experience that enables customers to easily find and instantly deploy best-in-class software, data, and professional services,” said Stephen Orban, VP, AWS Marketplace, Partner Engineering, and ISVs. “We have seen tremendous growth for Databricks on AWS and, with the availability of Databricks on a pay-as-you-go basis in AWS Marketplace, we expect that growth to continue to accelerate as more organizations adopt the lakehouse platform.”