Verenia, the leader in manufacturing sales software including CRM (Customer Relationship Management), B2B E-commerce, configure, price, quote (CPQ), has announced its alliance with Freedman Seating Company, the leading manufacturer of commercial and public transportation seating since 1894.

As a custom seating manufacturer for marine, bus, rail, specialty, delivery truck, and commercial vehicles, Freedman’s challenge was to ensure that its CRM system needed to monitor and automate customer interactions, including customer emails and visits, within an intuitive interface to optimize sales.

“The days of legacy CRM providers telling companies to change their processes to match their outdated software are over. The market is clearly telling legacy providers like Salesforce and Microsoft Dynamics that their old, slow platforms are not good fits for companies that make physical products,” said Victorio Pellicano, Founder and Chief Executive Officer of Verenia. “With Verenia’s CRM, finally, manufacturers and distributors have a CRM built for them by a company that understands the way they do business.”

“We went with Verenia because we wanted a solution that was built for manufacturing and not services. A system that could capture and monitor customer relationships over time and create a 360-degree view that will benefit all team members, present and future,” said Dan Cohen, President of Freedman Seating. “Verenia CRM provided that as well as being much more intuitive and easy to use than our legacy software.”

Microsoft Dynamics, Freedman’s legacy solution, was not easy to use despite providing some of the features and was also very expensive. Verenia CRM gives a 360-degree view of the customer, documenting all customer interactions, with a new, fast, mobile-friendly UI/ UX (User Interface/User Experience) that puts all the information needed at the fingertips of its salespeople.

Along with providing a mobile-friendly and better user experience for its customers, the Freedman Seating saved more than 50% on the cost of Microsoft Dynamics CRM.