BrandMaker, a global provider of MRM (Marketing Resource Management) and marketing operations software, announced an OEM (Original Equipment Manufacturer) partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi.

According to the agreement, Boomi is to be resold as a part of BrandMaker Fusion by BrandMaker, thus allowing marketing organizations to connect their MRM platform to ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems seamlessly and their complete marketing stack with little or no coding effort. The obtained result is a connected MRM platform that improves data accuracy, reduces administrative burden, and boosts productivity.

Using BrandMaker Fusion, the global marketing organizations can now integrate financing, marketing strategies, and content with enterprise CRM and ERP applications through strong integration and connectivity.

This capability will help push digital transformation in global marketing organizations through automated processes and real-time visibility. For instance, they will now have real-time visibility and analysis of global, regional, departmental, and project budget status via a single portal, including real-time spending, commitment, and availability.

“This combined offering enables full transparency of marketing operations and activities through the integration of financial, customer, and other Martech tools,” said Dave Tavolaro, VP Alliances at Boomi. “Such access to real-time insights will help give global marketing organizations the speed, agility, and collaboration they need as they manage the changing macro-economic environment and successfully navigate change and uncertainty.”

“Integration has always been a vital issue for marketing organizations who rely on timely and trustworthy data and applications across the business to optimize their marketing operations. In today’s current environment, it has never been more critical. This is why we partnered with Boomi, a cloud-native data integration platform with no hardware to install or maintain, providing BrandMaker customers with a market-leading set of integration and data management capabilities to fully leverage our MRM platform while accelerating digital transformation,” said Mirko Holzer, CEO at BrandMaker.

The combination presents best-in-class technology services to global marketing organizations. BrandMaker, a leading innovator in MRM solutions, was recently chosen as a Leader in The Forrester Wave Marketing Resource Management, Q1 2020. Boomi, a connector of applications, services, data stores, and APIs (Application Program Interfaces) uses low-code, cloud-native technology to provide a rapid and agile integration across hybrid IT environments, was recently named as a market leader in cloud-based integration by Ovum.