• To experience best-of-breed shopping content and app experience, headless commerce specialist collaborates with a prominent mobile software provider.

App management solutions

Poq, a native SaaS retail mobile app platform, started a new journey with prominent headless commerce experience provider, Amplience.

Amplience is an API-first platform that offers powerful digital asset management and headless content management system solution. The company is known to serve 350 plus world’s prominent brands comprising OTTO Group, Crate and Barrel, Traeger Grills, and Primark. Simultaneously, Poq’s appcommerce platform allows brands and retailers to introduce highly efficient and fully personalized native mobile apps.

Reason behind collaboration

Collaboration between these cloud-native SaaS (Software-as-a-Service) providers will help enhance consumers’ mobile app-based shopping experience powered by a single integrated commerce content engine.

The partnership between these two companies is anticipated to eliminate duplication of management efforts. Moreover, the collaboration will enhance training and resources across channels by offering out-of-the-box application programming interface (API) plugins for integrated content production along with native app control.

Prominent combined retailer clients will experience enhanced appcommerce engagement tools such as interactive App Story content carousels and lookbooks using a dashboard.

What experts think

Jay Johnston, Chief Executive Officer at Poq, commented: “The proven headless content management capabilities of Amplience enable its global retailer and brand clients to do more. Poq’s mobile platform powers global retail and brand shopping apps that provide a superior shopping and engagement experience. So, this partnership presents our clients with a massive opportunity to take advantage of the shift towards composable commerce and headless architectures to offer their customers more seamless commerce experiences using flexible and extensible best-of-breed, cloud-native technologies.”

James Brooke, Founder and CEO at Amplience, commented: “This year will prove to be a big year for retailers, with those transitioning towards being digital-first, those putting mobile at the forefront of their planning, and those putting customers at the center of their online experiences proving to be the ones that will win out. The partnership between Amplience and Poq enables customers to harness proven headless, cloud-native solutions to deliver on all of these things. It’s the freedom for retailers to deliver their future now.”