Rebranding is the flavor of the season. As the world of HR changes at high speed, MassPay, the HR and payroll company, works on rebranding to meet the needs of employers across every vertical and state.
On January 4, 2021, MassPay, the HR and payroll company involved in delivering HCM (human capital management), payroll, and time and attendance services, surprised the media by announcing that it has rebranded to MP.
The rebranding idea conceptualized as the human capital management (HCM) solutions enterprise envisions exponential growth in its offerings and client base. In the past 16 years, MP has grown from a Massachusetts payroll company to an enterprise that now serves nationwide, with more than 1,300 clients in all 50 states in the US, covering all industries.
Additionally, MP offers a comprehensive range of solutions to businesses to help them streamline HCM and works on areas ranging from payroll and time and attendance services to talent management and HR consulting services.
Wired for HR
The brand new and thoughtful corporate tagline “wired for HR” comes from MP’s in-depth understanding of how the entire HR ecology is connected. The way how businesses treat and handle their workforce most often determines their success story.
MP very well understands that HR has a terrific impact on the people strategy of every business, including elements such as employee engagement, risk mitigation, performance optimization, team culture, and organization’s profitability.
The experts’ take on rebranding
MP’s Founder and CEO Jason Maxwell said, “This is an exciting milestone for our company, our clients, and our partners.” He added, “Payroll and HR solutions are at the core of what we do. However, it has also become increasingly clear that HR leaders and CEOs need tools to deliver a better employee experience. MP provides employers with a modern platform that quickly becomes central to their business strategy and their employee experience.”
Paul Carelis, PHR, SHRM-CP, MP’s VP of HR and amp; Client Services, said, “We’re excited to continue to grow our service offerings to better serve our clients.” He added, “Our HR services team has become a significant part of MP’s success in the last few years and this rebranding showcases it.”
On the business front, MP’s name might be new, but the reputation it holds in the market is not. Along with expanding and serving a nationwide client base, MP has repeatedly been on the Inc 500 and the BBJ Fast 50 list since 2013.
In 2010, MP introduced a nonprofit organization called “Fed up with Cancer” and supports families dealing with cancer on the Massachusetts North Shore.
Established in 2004 and formerly called as MassPay, MP is a comprehensive HR and payroll services provider. Headquartered in Beverly, Massachusetts, the company offers services to clients from every industry across all 50 states of the country. Operating with an aim to streamline HR, the company helps clients link their operations to larger business goals.
On the USP front, MP blends best-in-class technology with prompt and reliable customer service to help customers polish performance and outstrip business goals.