Sales & Marketing

The main reason behind any business failure is its misalignment system to develop a successful sales strategy. Making a marriage successful requires balanced support from both the partners to build a ...

Personalization is a new trend that has emerged in every field. Personalization in sales and marketing is now the need of the time. Different industries were already preparing for 2020 with all of ...

Customer Relationship Management (CRM) has revolutionized the methods of managing sales. In 1980, the first digitization of the sales account information occurred, followed by a 360-degree change in 1...

Story begins…. “Welcome to a new era of marketing and service in which your brand is defined by those who experience it,” says Brian Solis, world-renowned digital anthropologist and futurist. ...

Sales enablement can simply be defined as a process that helps sales people sell more effectively by providing the sales organizations information, content, and tools they need. Consider marketin...

Customer undeniably is the fuel that keeps a business running, and the team of happy customers is the one that builds the foundation for success. But how do you, as a business, make sure that your cus...

CRM stands for customer relationship management. If you have never used the term before, you might have heard it echoing through your industry. The philosophy of CRM is simple: “put the consumer fir...

Sales and marketing share the same goals – bringing in new customers. But due to broken communication and no collaboration, several industries struggle to align sales and marketing teams. Sounds fam...

As we embark on a journey of strategizing for greater revenues in these Coronavirus times, it is important to review the least important considered cog in the wheel—Sales Enablement. I have alway...

Customer experience has been suffering big time during the coronavirus pandemic. Businesses have started realizing the gap, which might even elongate once the lockdown ends. So, they need to focus on ...